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Distribution per Issue: 15,000
LGBT and their allies are:
Educated, savvy about technology, open to the views and lifestyles of others (their only intolerance is for intolerance).
Passionate about living well, doing good and making the world a better place for themselves and others.
Empowered, affluent enough to live the lives they want and to enhance the lives of others.
Did You Know?
The total buying power or disposable personal income of LGBT adults is expected to exceed $917 billion this year.
87% of LGBT adults and 75% of LGBT allies are likely to consider brands or businesses that support employment and marriage equality.
71% of lesbian and gay people are likely to remain loyal to a brand or business that is friendly and supportive of LGBT issues, regardless of cost or convenience.
Statistics
LGBT National Statistics
Median age………………………………………..48
Median HHI>$50k…………………………… 57%
Took a major vacation last year……….. 47%
Own pets
Gay men…………………………………………… 62%
Lesbian women………………………………… 76%
Have a bachelors degree………………….. 41%
Buy performing arts tickets weekly…. 60%